• Digital Marketing 

      Juwaheer, T D; Rosun, S; Sungkur, R K (Commonwealth of Learning (COL);University of Mauritius, 2018-06)
      This module provides an understanding of the ever evolving digital landscape and examines the strategic role of digital marketing processes and tools in designing the overall Marketing strategy and the Digital Marketing ...
    • Introduction to Marketing 

      Millette, Sherwyn; Ollivierre, Loraine; Santana, Kyra; Lephoto, David; Powley, Roger; Virtual University for the Small States of the Commonwealth (VUSSC); Commonwealth of Learning (Commonwealth of Learning (COL), 2011-09)
      This is an introductory marketing course that will examine how marketing is practiced in business today and how it is essential to ensure small business growth and success. Marketing should be considered a total system of ...
    • Marketing and branding of open and distance learning 

      Farrell, Glen (Commonwealth of Learning, Vancouver, 2012)
      Open and distance learning (ODL) has evolved over the last century, but the ways in which its benefits are marketed to students and other stakeholders have remained relatively unchanged. The benefits are still relevant but ...