Education for All: The Mass Media Formula

Abstract

Community radio is an immensely powerful technology for the delivery of education with enormous global potential reach. Creating opportunities for communities to utilize this delivery system will enable disadvantaged groups to engage in a development agenda, sensitive to their needs and aspirations. In order to serve the underprivileged and rural poor, mass media such as radio must create conditions and mechanisms that provide people with genuine access to useful information. Such mechanisms will offer ways in which people can express their sentiments, opinions, views, dreams and aspirations, their fears and insecurities, their strengths and capabilities, and, of course, their ideas for development.