• Harnessing the Power of Service Quality to Attract and Retain Students: An OUM Experience 

      Noor, Kamariah M; Khalil, Mohamad A K M; Latif, Latifah A (Commonwealth of Learning (COL) and Open University Malaysia (OUM), 2016-11)
      The increase in the number of open and distance learning (ODL) providers in Malaysia has provided potential students with bigger opportunities to access tertiary education. However, the challenge faced by the providers is ...