Reach, Effectiveness and Listenership of Community Radio- A Study by National Institute Of Open Schooling (NIOS)
Mass communication has been playing a great role in education, and particularly in open and distance education. Besides, many means of mass communication, community radio has emerged as one of the best means to educate community. National Institute of Open Schooling (NIOS), world’s largest open schooling recently launched its community radio, first of its own kind, by any open and distance institution in India with an aim to educate not only its learners but also people of nearby community who are not aware of many social and educational aspects. // This research was done for NIOS to get feedback from community, to promote its own community radio and also to find reach, effectiveness and listenership of existing nearby community radio station, so that NIOS may strengthen its future course. // Purposive stratified sampling selecting 500 respondents were chosen for the survey. Observation and survey method within the radius of 5-7 kilometers from NIOS headquarters were used for data collection. Findings of the research showed that community radio was not so famous in the region as compared to other famous existing FM channels. Low awareness, lack of entertainment, no publicity, no participation from community has resulted in less audience. Though, findings showed respondents were interested and enthusiast to participate in the programmes of community radio. They wanted to share their feelings and knowledge with others and also suggested about format and styles of programmes which can give maximum benefit to the community. // This study was an attempt to know advantage and short comings of community radio and its utility in open and distance education. No, doubt, community radio has become best medium to deal with local problems, it also gives a voice to the voiceless, enabling people to speak and make their opinions, grievances and ideas known to those who have the power to make decision. // Paper ID 165
AuthorThakur, Manoj K
MetadataShow full item record
Showing items related by title, author, creator and subject.
Examining the Efficiency and Reach of Open and Distance Education for Secondary Education in India: Econometric Analysis of Student Data from National Institute of Open School (NIOS) Mahendiran, Shreekanth; Ghatak, Neha; Jha, Jyotsna (Commonwealth of Learning (COL) and Open University Malaysia (OUM), 2016-11)In this paper, we examine the reach and efficiency of the NIOS system and the idea of accessibility through two primary questions - i) who accesses the NIOS to pursue their secondary and higher secondary education and ii) ...
Producing Effective Teachers Using Open and Distant Education (ODE): A Case Study of National Teachers’ Institute (NTI) Graduates in Nigeria Kontagora, Hafsat L; Azare, Garba D (Commonwealth of Learning (COL) and Open University Malaysia (OUM), 2016-11)In a previous study on identifying and recruiting effective teachers in Kaduna state (EDOREN; 2016), the preliminary findings indicated that the identified effective teachers acknowledged the type of training they received ...
Perception of Learners on Electronic Examination in Open and Distance Learning Institutions: A Case Study of National Open University of Nigeria Adewale, Olubiyi A; Ajadi, Timothy O; Inegbedion, Juliet O (2010-11)This study is aimed at evaluating the perception of the students of NOUN on the e-examination. It is believed that at the end of this paper, the students’ view of e-examination would be made known and it would be a good ...
Rahman, Mizanoor; Panda, Santosh (2013-11)Bangladesh Open University (BOU) runs both formal and non-formal education (NFE) programmes using open and distance learning (ODL) mode where broadcast media (radio-TV) plays a vital role. BOU extensively uses electronic ...
A Study of Mediating Effect of Attitude on Perceived Ease of Use and Students Intention to Use Online Learning Platform Among Online Learning Institutions in Malaysia Osman, Zahir; Alwi, Noral H; Khan, Bibi N A (Commonwealth of Learning (COL) and Open University Malaysia (OUM), 2016-11)The purpose of this study is to develop an understanding on the mediating effect of attitude on perceived of use and students’ intention to use online learning platform in Malaysia. In this study, Perceived ease of use is ...