Enhancing On-Line Teaching and Learning – Learners’ Feedback for A Strategic Management Module

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2016-11Abstract
In an ODL setting, engaging learners become very challenging especially for those who have not been
exposed to this type of learning before. Many people assume that because most ODL students are adult
learners, they are independent and can easily survive on their own. However, high attrition rates, high
failure rates and the small number of learners who actually graduate with high academic performance
tend to negate this assumption. The question thus arises of how we can enhance our teaching and
learning and assist learners in their studies. What can be done to engage them and help them understand
their subject matter better? What would attract them and get them to apply the principles that they have
learned? What can be done to increase their critical thinking skills so that they would be able to meet
expectations? What would help them learn better in their limited available time? This research focuses on
these questions by using a strategic management module as a testing ground to get feedback from learners in OUM Business School. A group of learners were given access to the module and the feedback
received analysed using thematic analysis. Results of the study show what learners prefer and what could
be better improved to enhance teaching and learning in the university. // Paper ID 565
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