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dc.description.abstractThis distance education course is affiliated with the Commonwealth Executive Master of Business Administration and the Commonwealth Executive master of Public Administration programmes. The C-8, Marketing Management course includes the following components: block 1. marketing and its applications; block 2. marketing planning and organisation; block 3. understanding consumers; block 4. product management; block 5. pricing and promotion strategy; block 6. sales, distribution strategy, and control.en_US
dc.publishercommonwealth of Learning, Vancouveren_US
dc.subjectBusiness Administrationen_US
dc.subjectCourse or Learning Materialen_US
dc.titleMarketing Managementen_US
dc.contributor.corporateIndira Gandhi National Open Universityen_US
dc.contributor.corporateCommonwealth of Learningen_US
dc.contributor.corporateAllama Iqbal Open Universityen_US
dc.contributor.corporateBangladesh Open Universityen_US
dc.contributor.corporateOpen University of Sri Lankaen_US
dc.educationLevelHigher Educationen_US
dc.InstructionalMethodStudent Learningen_US

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