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dc.contributor.authorFarrell, Glen
dc.date.accessioned2015-01-01T07:07:21Z
dc.date.available2015-01-01T07:07:21Z
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/11599/76
dc.description.abstractOpen and distance learning (ODL) has evolved over the last century, but the ways in which its benefits are marketed to students and other stakeholders have remained relatively unchanged. The benefits are still relevant but they are no longer sufficient as marketing strategies in the context of education systems in the 21st century. Educational institutions need to incorporate the benefits of ODL into a more comprehensive marketing strategy based on the relationships they develop with their students and stakeholders.en_US
dc.language.isoenen_US
dc.publisherCommonwealth of Learning, Vancouveren_US
dc.relation.ispartofseriesKnowledge Series
dc.rights.urihttp://creativecommons.org/licenses/by-sa/4.0en_US
dc.subjectCourse Deliveryen_US
dc.subjectDistance Educationen_US
dc.subjectMarketingen_US
dc.titleMarketing and branding of open and distance learningen_US
dc.typeBookleten_US


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